Cell phones have certainly changed our lives and made lot of our tasks easier and convenient. To meet the demands of growing cell phone subscribers in India, cellular operators are putting a large number of cell towers which puts us at risk of continuous exposure to radiation; the adverse effects of which are health problems such as headache, memory loss, genetic mutation, miscarriage, and cancer.
Unfortunately, the Central government does not restrict installation of towers on residential buildings, schools and hospitals. To avoid continuous exposure, you can either remove the cell tower or use shielding solutions.
In this entrepreneur interview, Neha Kumar, Director at NESA Radiation Solutions Pvt. Ltd. explains how her unique household products and solutions help to shield individuals from cell tower radiation. While she is the sole entrepreneur working in this segment (in India), her startup is unique because it is social in nature and promising in terms of revenue generation
Q: How did you get started in shielding individuals from harmful radiation?
My father is a professor at IIT-Bombay, working in the radiation research field for the last 30 years. A few years ago, he developed health issues because of his continuous exposure to radiation as part of his job. That’s when both of us got thinking and eventually I set up NESA Radiation Solutions in 2011 on campus at IIT-Bombay.
Q: What is your background and how does it relate to your current assignment?
I’m a biotech graduate from Anna University in Chennai. Though I wanted to make a career in biotech but certain turn of events have made me pursue entrepreneurial opportunities.
Q: What does NESA stand for?
NESA stands for Non-Ionizing Electromagnetic Shielding Alternatives.
Q: What type of products do you offer at present?
We have two products at the moment – Cell tower radiation detector – DETEX 189 and Shielding solutions.
DETEX 189 is a radiation detector that measures radiation levels at a given spot in your premises (home or office) quickly and easily.
Our shielding solutions are designed to shield your house/office from harmful radiations! For this we offer fabric curtain, wallpaper, window film glass, personal shield as well as pregnancy apron. All these shielding solutions protect you from undesired cell phone and cell tower radiation.
DETEX 189 is a radiation detector and uses an antenna to receive cellphone tower signals and converts it to heat energy, through an AC to DC adapter. The heat generated during this process dissipates into the environment.
The shielding solutions are necessary for those living very close to a cell phone tower. Our curtains and wallpaper are able to block 95-99 percent of radiation.
Q: Who are your clients – individuals or corporations?
Our clientele includes large corporations, hotels, banks, schools & colleges as well as individuals and celebrities such as Juhi Chawla, Ekta Kapoor, and several others.
Q: What feedback have you received from the Indian Government and telecom companies?
In the early days, when I was creating awareness about how harmful cell tower radiation was, nobody took me seriously. The government finally gave us an ear after continuous follow-up, several studies linking health disorders to cell tower radiation and findings of a research report (BioInitiative 2012) by a team of 29 independent scientists and health experts.
I feel very happy to share with you that our efforts bore fruits and the Indian government brought down the permissible radiation limit from 4.5 watts per sq meter to 0.45 watts per sq meter.
Q: Are your products available throughout India?
We are a two year old startup and have offices only in Mumbai at the moment. However, we do undertake outstation orders. Anyone who wants to have their cell tower radiation measurement done for house/office/school/hospital premise, can contact us at +91 22 41241800 or +91 9619378318.
Q: Can you share your financial figures with us? And what are you doing to scale your startup?
Last fiscal, we clocked in revenues of Rs one crore. I’m not going to hurry while scaling my startup but we are working towards setting up a physical distribution chain as well as increasing our marketing efforts.
Q: Your solution is a life saver but does it have any limitations?
The solution is designed to shield your home and office but once you step outside, you are exposed to radiation. I won’t call it a limitation of my solution but I wish I could offer protection to individuals when they are outdoors and to birds and animals who absorb most EMF rays since they dwell outside.
About NESA Radiation Solutions: NESA is a startup whose core expertise is in the field of electromagnetic radiation measurement and making household products that act as shielding solutions from cell tower radiation. To learn more about them, visit www.nesa.co.in